I love stories that inspire! Stories that motivate you to go after your passion, after all, the only thing stopping you from your dream, is you! What I love even more are people who all willing to risk everything to see their dreams come to fruition for a cause. I had the pleasure to interview a very driven talented lady, who is working hard to make her dreams come true and build a brand/business.
Blinx is an upcoming hair and lash line owned by Toya Simmons. What I love about her business is not only does it promote feeling beautiful but a portion of the proceeds go to help fight a major cause! After a little research, I had to hear from the source. So without further delay, catch the interview below
First, can you explain to people, that may not be familiar with your brand, what it is?
Blinx is a luxury lash and hair extension line that caters to everyone from the everyday workingwoman to the high maintenance housewife.
Blinx is an interesting name, how did you come up with that name?
Well, when I initially decided to venture into the beauty industry I wanted to do Mink lashes only. I played with names that rhymed with Mink and had to do [with] eyes…naturally the first thing that came to mind was blink and I just put my spin on it with the x to replace the k… Surprisingly it has transitioned well with the integration of the hair as well.
That’s actually very creative! Why did you choose hair and lashes? Will you develop more in the beauty avenue?
I spend 90% of my life in weave lol and about 60% in lashes. So this is my passion. I walk, talk, eat, and sleep all things hair and lash so it just made sense. The fact that the hair industry is expected to gross 16 trillion dollars this year didn’t hurt either. I want to get my brand solid, make it a sisterhood name, and once I get this foundation built solid, …the correct way, I most certainly plan to develop more in this stream.
I, for one, will be very interested to see more. More requires help and you have a solid team behind you, which is rare to come by. What do they do and how did you come across such a solid team?
OHHHH MY GOD I do have an amazing team…they aren’t my team they are my family. The REAL kind and they do any and everything I need. There are no set roles amongst us, if it needs to be done, and I cant get to it, I rest assure that somebody is there to help and vice versa. I can’t ever thank them enough or properly convey just how much they mean to me, but I do try. Let me try to give you a quick rundown on everyone though…
Kristy Bowers is my wig maker. Any image you see from our initial shoot is a wig. She also helps me with marketing.
Samone Simon is my on set hairstylist, alongside Kristy.
Trecie Tharpe is my personal makeup artist (she’s retired from makeup now and only does it when I call her) she also helps with my branding and marketing.
Netra Thompson is my other makeup artist and she’s awesome!!!!
Tiffany Johnson is my spiritual advisor and motivator J . She helps me keep my Zen lol.
Oh and the most important part of my team isn’t a lady …he’s a guy and he’s my guy! Lol Chase Carpenter has done allllllllllllll the behind the scenes work from building the website, getting the IG page up and running smoothly, to scheduling the meetings necessary to get the launch campaign up and successful.
The models are called BLINX CHIX and they are Brittany, Mandy, Sharra, Sherria, Dev, & Ri’an and they are amazaeballs…
Everyone I mentioned I met in one form or another on a social media [site].
Speaking of social media, I saw on Instagram, I believe, that a portion of the sales go to help find a cure for lupus, which I think is awesome; this is also something that is personal to you right?
Yes, a portion of the proceeds from every pair of the Butterfly lash will be donated to aid in fnding a cure for Lupus. Its very personal for me because in 2003 I was diagnosed with systemic lupus, and this is something [that] is very prevalent in young black women, yet no one has any real solid answers on it, and for me that’s a problem
I think that’s pretty dope, being that I recently just opened up about PMDD, which I was diagnosed with a few years ago, though not quite as severe as what you deal with, I think important to raise awareness to things that affect us, especially the African American community. My blogs all have a theme about purpose, inspiration, and following your dreams and goals. Was this always a dream or goal and what made you really push to see it to fruition?
My dream has always been to work for myself and be successful enough in that work that I can take the people most important to me and make their situation better. I have tried my hand at several different ventures, but none feel like this, none have come together so effortlessly like this lol, so I think this might just be it!
Well, I can say that everything I’ve seen looks really nice, so I think you may have stumbled upon something there! I think anything that sends the message that you are beautiful and your dreams matter in a positive way is something that the youth needs to know. What advice would you give to anyone struggling to follow his or her dreams or struggling to feel beautiful?
YOU matter. Don’t let your dreams and aspirations sit stagnant, feed them, nurture them, and watch them grow. GO FOR IT.
And Go for it indeed! I want to give a special thank you to Toya for allowing me the pleasure to feature her business on my blog! I’m excited for you! Good Luck on your launch, it’s going to be amazing I’m sure! Blinx launches on April 15,2016. Follow them on Instagram at @SheBlinx and hit up their website to get best quality of hair and mink lashes at http://www.sheblinx.com
Need a wig made after you purchase the hair? No worries they got you covered, Kristy is their in house wig maker, as Toya said any wig you see for the promos were made by Kristy, you can see her work below and also follow her on IG @Kustomzbykb